Users will soon have a new feature that permits them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread release. This shift coincides with a surge in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A large amount of this content is classified as “AI slop”, a term for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers like content created using AI tools, from computer-generated images to educational videos, and we want to provide users the power to see more or less of that, depending on their own choices,” said a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its network labeled as artificially created. In total, in excess of 100 m media items are submitted to the platform daily, making clips made by AI a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the amount of artificial media they watch by opening the “manage topic” setting in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter encompass current affairs, clothing, cosmetics, and dance.
AI Disclosure Rules
Its rules mandate users to identify lifelike AI-generated content, and it forbids harmful fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be removed under its terms of service.
Furthermore, the app will henceforth apply an AI-generated label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This action is aimed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is additionally establishing a $2m educational fund for specialists and organizations to produce learning resources about ethical AI use. This initiative will benefit non-profit groups specializing in teaching computer science.
Content Safety Approach
The platform has justified its moderation strategy, during controversy over plans to make redundant a large number of content moderators in the United Kingdom. TikTok is set to reduce a significant number of roles in its user protection division in its British office, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it is viewed by humans. The company reported a notable drop in disturbing and violent content handled by safety staff over the past year due to intervention by its AI tools.
It is vital to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with harmful content as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
